The National Sea Rescue Institute (NSRI) is a not-for-profit organisation staffed by volunteers who help save lives out at sea. The brief was to create adverts to salute these remarkable men and women. The campaign depicts how NSRI’s brave, unpaid volunteers will drop whatever they’re doing, at any time of day, to go off and save people’s lives. Showing them not justin treacherous seas, but sacrificing their personal time to do so, gives the volunteers a truly heroic aura.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.