• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Left the Sports Game / Left the Costume Party / Left her Wedding

Award: Wood Pencil

Wood Pencil / Press Advertising / Magazines Press Advertising Colour / 2010

The National Sea Rescue Institute (NSRI) is a not-for-profit organisation staffed by volunteers who help save lives out at sea. The brief was to create adverts to salute these remarkable men and women. The campaign depicts how NSRI’s brave, unpaid volunteers will drop whatever they’re doing, at any time of day, to go off and save people’s lives. Showing them not just in treacherous seas, but sacrificing their personal time to do so, gives the volunteers a truly heroic aura.

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