This identity and packaging were designed to reflect the Englishness of the mint and artisan feel of the product. The logo has two levels of interpretation: peppermint leaves or a moustache, representing an era when gum was made naturally. The moustache idea was taken one step further through the creation of a series of moustached heroes that featureon the inside of the pack, inspired by matchbox collectables. With a clean and fresh look, this innovative packaging includes a booklet of papers to ensure that every piece of used gum is wrapped up to keep Britain tidy.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.