• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Kanpyo Udon Gift Package & Paper Bag

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging / 2010

For the branding for this new udon noodle product composed of gourd powder, the design needed to be both friendly enough to be recognised in one glance at the store, and high-class to compete with other traditional udon brands. To answer these seemingly contradictory requirements, I created a new character for gourd with traditional Japanese calligraphy drawn on Japanese paper. This more elaborate package represents the quality of the noodle itself.

  • Kanpyo Udon Gift Package & Paper Bag
  • Kanpyo Udon Gift Package & Paper Bag
  • Kanpyo Udon Gift Package & Paper Bag

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.