• Loading…

100 Years of Black Label and Selfridges

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging / 2010

In 2009 Johnnie Walker Black Label and Selfridges celebrated their centenaries. We were asked to create a limited edition bottle to mark their joint birthdays. Both brands share a colour palette of black and yellow. We used bold, block yellow on the label, an iconic way of recognising the two brands’ shared spirit of progress. Black glass was used to increase the impact of the colour change, and leather replaced paper for the label, adding a touch of luxury.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again