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Cheaper Than Paper

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Pavement Posters / 2010

‘The Zimbabwean Newspaper’, forced into exile, was then slapped with a 55 per cent luxury import duty, making it unaffordable for Zimbabweans. To raise awareness of this issue, we developed an unusual solution. The most eloquent symbol of Zimbabwe’s collapse is the Z$ trillion note, which cannot buy anything and certainly not advertising. But it can become the advertising. We turned the money into the medium by printing our messages straight onto it. We made flyers, direct mailers, posters, murals and billboards out of the worthless money. Overnight, Zimbabwean banknotes achieved what they'd never been able to buy – advertising coverage. We used Mugabe’s own creation against him.

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