• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Jamie Oliver's 20 Minute Meals

Award: Graphite Pencil

Graphite Pencil / Mobile Marketing / Mobile Applications / 2010

Jamie Oliver and Zolmo teamed up with the objective of inspiring a new generation to cook. The iPhone presented an opportunity to create a completely new format, offering something that a TV show or a recipe book couldn’t. By successfully exploiting the contextual nature, inherent mobility and availability of the device, ‘20 Minute Meals’ put a cooking toolkit in people’s pockets that simply couldn’t have existed a few years ago. An international smash-hit, ‘20 Minute Meals’ has set the bar for cooking apps across mobile platforms.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again