Jamie Oliver's 20 Minute Meals
Award: Graphite Pencil
Graphite Pencil / Mobile Marketing / Mobile Applications / 2010
Jamie Oliver and Zolmo teamed up with the objective of inspiring a new generation to cook. The iPhone presented an opportunity to create a completely new format, offering something that a TV show or a recipe book couldn’t. By successfully exploiting the contextual nature, inherent mobility and availability of the device, ‘20 Minute Meals’ put a cooking toolkit in people’s pockets that simply couldn’t have existed a few years ago. An international smash-hit, ‘20 Minute Meals’ has set the bar for cooking apps across mobile platforms.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.