Jamie Oliver and Zolmo teamed up with the objective of inspiring a new generation to cook. The iPhone presented an opportunity to create a completely new format, offering something that a TV show or a recipe book couldn’t. By successfully exploiting the contextual nature,inherent mobility and availability of the device, ‘20 Minute Meals’ put a cooking toolkit in people’s pockets that simply couldn’t have existed a few years ago. An international smash-hit, ‘20 Minute Meals’ has set the bar for cooking apps across mobile platforms.
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