IPhone applications for those in search of a good meal or a night on the town are easy to come by. The Next Move takes a targeted, narrative-based approach. The application is designed for guys who want to stay in the know. In helping them devise the perfect plan, it tells the story of their evening to come. While developing a strategy, the agency adopted a holistic perspective, factoring in the who, what and where of one’s plans. The app considers what you’re in the mood for and reacts to your specific needs. Choices unfold through interchangeable sentence fragments, revealing information in a personalised manner.
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