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Soap Cards

Award: Wood Pencil

Wood Pencil / Graphic Design / Stationery / 2010

The brief was to create business cards for The Backpacker Co., India’s premier company guiding backpacking trips around the world. While studying the behaviour of backpackers, we realised they’d carry soap in the form of easy to carry and use soap strips. And soap strips are as small and slim as business cards. Voilà! After the first circulation, the client’s office was flooded with calls from travellers who asked for the cards, promising to pass them around. They were distributed during the company’s trips around Europe, which resulted in a 19% rise in travellers registering to backpack around India.

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