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Award: Wood Pencil
Wood Pencil / Graphic Design / Catalogues & Brochures / 2010
Mode’s brochure for typography design specialists Dalton Maag showcases recent projects for the likes of Barclaycard, Vodafone and Toyota, ranging from font modification, font licensing to custom font design. Designed specifically to appeal to corporate brand managers as well as strengthening the company’s established profile with designers, the brochure has a utilitarian, newspaper-like quality. Each font is presented directly and in its purest form, appearing in monotone black throughout against Dalton Maag’s recognisable duck-egg blue brand colour.
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