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Award: Wood Pencil

Wood Pencil / Environmental Design / Installations / 2010

In the autumn of 2009, WINcommunication created a presentation of the entire product range for Nespresso machines, highlighting the newest design, Lattissima Premium. The presentation was placed in over 30 metres of display windows, including the façades of the department store Karstadt in Hamburg’s Mönckebergstrasse. Many hours of conceptual preparation and a long list of creative suggestions led to the decision to mount an elaborate 3D display which would underscore the sophisticated aesthetics of the Nespresso machine.

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