• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Be the Difference

Award: Wood Pencil

Wood Pencil / Direct / Integrated / 2010

During a period of intense public hostility and anger towards social workers in the UK, we were asked to recruit new, high quality candidates to the profession. After talking to social workers, we realised that the answer to huge problems lay in the smallest of things. We discovered how they are trained to use the most simple and unassuming objects to confront issues, and thus resolve the most complex emotional and physical emergencies. In just 18 weeks, we had over half a million responses and 54,364 registrations.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again