• Loading…

We Choose the Moon

Award: Wood Pencil

Wood Pencil / Digital Advertising / Animation / 2010

The Apollo 11 lunar landing was the realisation of JFK’s grand vision to land a man on the moon. To honour the 40th anniversary of the landing, we recreated the mission online in real time. At precisely 9.32am on 16 July 2009, Apollo 11 took off again at wechoosethemoon.org, exactly 40 years after the historic mission. The stages of the trip were portrayed using 3D animation. Accompanying the visuals were 102 continuous hours of mission audio, and hundreds of images from NASA and the JFK Library. In addition, 650 of the most interesting audio transmissions were rebroadcast via Twitter, exactly 40 years after they were first heard.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again