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adidas Teamgeist

Award: Graphite Pencil

Graphite Pencil / Digital Advertising / Art Direction / 2010

Adidas was looking for a web-based, cutting edge approach to launch the German national football team’s new kit for the World Cup in South Africa. The main objective was to create hype around the team and its new jersey, and in the long run anchor adidas as the leading football brand in Germany. Driven by the idea of team spirit and fun of the game, we created a unique online graphic game where fans could discover and learn more about the story behind the German jersey. Users went back in time to replay the three German World Cup gold matches of 1954, 1974 and 1990 in a real-time football strategy game.

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