The challenge was to reconnect Virgin Mobile with its musical heritage. Our solution was to create an online debate on what good (and bad) music really is; www.rightmusicwrongs.org was born. Using Vanilla Ice as our provocateur, we begin to put him on trial. Found innocent: He’ll be allowed to play the V Festival. Found guilty: He’ll get pelted with tomatoes. Hence he said: ‘Sorry’. (He’s now due to play Glastonbury – so maybe we should say, ‘Sorry’).
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