• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
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Treehouse Restaurant

Award: Yellow Pencil

Yellow Pencil / Branding / Brand Communications in 3D & Environments / 2010

Yellow Pages claims it can help anyone get any job done. We decided to prove it by challenging someone to build a restaurant in a tree using only Yellow Pages to make it happen. We picked Tracey, an unknown accordion player from 200 applicants, and based her in a redwood forest with Yellow books, a laptop and a mobile phone. Over three months she worked with more than 65 Yellow listed companies to build a treehouse restaurant. We documented it and kept New Zealand updated via a website, outdoor and TV advertising. Tracey actually opened the restaurant and more than 2,000 people enjoyed dining ten metres above ground in its first month.

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