• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Treehouse Restaurant

Award: Yellow Pencil

Yellow Pencil / Branding / Brand Communications in 3D & Environments / 2010

Yellow Pages claims it can help anyone get any job done. We decided to prove it by challenging someone to build a restaurant in a tree using only Yellow Pages to make it happen. We picked Tracey, an unknown accordion player from 200 applicants, and based her in a redwood forest with Yellow books, a laptop and a mobile phone. Over three months she worked with more than 65 Yellow listed companies to build a treehouse restaurant. We documented it and kept New Zealand updated via a website, outdoor and TV advertising. Tracey actually opened the restaurant and more than 2,000 people enjoyed dining ten metres above ground in its first month.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again