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A Large Evil Corporation Corporate Identity

Award: Wood Pencil

Wood Pencil / Branding / Brand Communications in Print / 2010

A Large Evil Corporation is a small animation company full of nice people. It seemed obvious that A Large Evil Corporation needed a manufactured history featuring a lot of fictional employees from their non-existent offices. A collection of unlikely smiling presidents, secretaries and employees of the month were assembled after much scouring through model agency books. Of course, our chosen cast were mostly lovely to start with, but with the right styling, authentic lighting and some ‘insincere’ direction, the evil was coaxed out of them. The resulting images were then lavishly applied to letterheads, labels, show reels, bags, etc., along with the company’s very own evil logo.

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