The Skittles brand kit was sent to agency partners. Since Skittles is a fun and bizarre brand, we felt the brand kit should be too. The kit contained a brand book (with brand guidelines) and a portable cassette recorder with a pre-recorded tape inside. Partners were instructed to listen to the tape after they finished reading the book. The tape was narrated by a character named Reginald. Its contents include a study of the modern teen, a rendition of the Skittles Song (penned by Reginald), and the sound of a rainbow. Hopefully fun was had by all.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.