The brief was to pomote a range of Thrislington toilet cubicles to busy headteachers, who are inundated with marketing material from other manufacturers. You’re a headteacher – overworked, overstressed and underpaid. Another direct mail lands on your desk, this one trying to sell you a new toilet cubicle system. Unusually, it makes an effort to understand your workplace, be honest about the problems you face and offer you practical solutions. The writing is humorous, gets to the point and cuts the crap.
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