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Award: Wood Pencil

Wood Pencil / Writing for Advertising / TV & Cinema Advertising / 2009

This campaign targets the housewife. We wanted to show her how soft Comfort makes your clothes in as entertaining a way as possible. We created a film that really dramatises how good clothes can feel. Clothes don't just feel great, but irresistible. Irresistible enough for even seasoned naturists to abandon a life of nudity and return to the pleasure of wearing skirts, shirts and a 'fawn, lambs wool turtle neck sweater'.

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