This campaign targets the housewife. We wanted to show her how soft Comfort makes your clothes in as entertaining a way as possible. We created a film that really dramatises how good clothes can feel. Clothes don't just feel great, but irresistible. Irresistible enough for even seasoned naturists to abandon a life of nudity and return to the pleasure of wearing skirts, shirts and a 'fawn, lambs wool turtle neck sweater'.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.