Naturist
Award: Wood Pencil
Wood Pencil / Writing for Advertising / TV & Cinema Advertising / 2009
This campaign targets the housewife. We wanted to show her how soft Comfort makes your clothes in as entertaining a way as possible. We created a film that really dramatises how good clothes can feel. Clothes don't just feel great, but irresistible. Irresistible enough for even seasoned naturists to abandon a life of nudity and return to the pleasure of wearing skirts, shirts and a 'fawn, lambs wool turtle neck sweater'.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.