- Loading…
Dry in Motion
Award: Wood Pencil
Wood Pencil / Websites / Microsites / 2009
We wanted a fresh way to present Uniqlo's quick-drying clothing line. The site we developed featured human bodies arranged in a circle, moving endlessly and at varying speeds, to the beat of a single drum. The tempo of the drum gradually picked up speed, becoming increasingly vigorous and intense, creating a hypnotic effect. As viewers were drawn further into this pulsating world of energy and dance, they began to gain a physical understanding of Uniqlo's 'Dry' concept.
Want more access to D&AD?
Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.
Join for free I’m already a memberAre you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.