- Loading…
Dry in Motion
Award: Wood Pencil
Wood Pencil / Websites / Microsites / 2009
We wanted a fresh way to present Uniqlo's quick-drying clothing line. The site we developed featured human bodies arranged in a circle, moving endlessly and at varying speeds, to the beat of a single drum. The tempo of the drum gradually picked up speed, becoming increasingly vigorous and intense, creating a hypnotic effect. As viewers were drawn further into this pulsating world of energy and dance, they began to gain a physical understanding of Uniqlo's 'Dry' concept.
Register Now to
Keep Reading
Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.
Register Now
Why Register?
Swipe to hide
Why Am I Being Asked
to Register?
We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.
This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.
Sign In toYour Account
Forgotten password?Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.
