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Dry in Motion

Award: Wood Pencil

Wood Pencil / Websites / Microsites / 2009

We wanted a fresh way to present Uniqlo's quick-drying clothing line. The site we developed featured human bodies arranged in a circle, moving endlessly and at varying speeds, to the beat of a single drum. The tempo of the drum gradually picked up speed, becoming increasingly vigorous and intense, creating a hypnotic effect. As viewers were drawn further into this pulsating world of energy and dance, they began to gain a physical understanding of Uniqlo's 'Dry' concept.

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