This is the story of Adi Dassler, the founder of adidas. He handmade his first shoe in 1925. Not many people know this, but adidas is a shortened version of his name. That’s why we wanted to make the film to tell the world about the heritage of the adidas brand. The entire film is a 1:3 recreation of Adi Dassler’s world. Using stop frame animation, the viewer is taken on a journey through the history of adidas as told by its founder. The set itself took 30 people over one month to build in miniature, and is a masterpiece of craftsmanship.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.