To communicate how Royal Mail’s business services can help all kinds of organisations expand and grow, we showed various businesses literally growing and flourishing with the use of these services. The commercial is a combination of stop frame animation, live action and CGI. CGI was used in the printing press scene to lay the wrapping paper onto the printing press and to animate the fish. CGI was also used to create the vase sequence: the growing vases are computer generated, as is the vase flower.
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