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Whopper Virgins: Thailand / Romania / Seal Meat

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Advertising / TV Commercial Campaigns / 2009

Which tastes better, Whopper or Big Mac? To answer the age-old question once and for all, Burger King travelled to some of the remotest parts of the globe to conduct the world’s purest taste test. Only people who’d never eaten a burger could give an honest, unbiased opinion based on taste alone. In the end, Hmong villagers preferred the Whopper, Transylvanian farmers preferred the Whopper, and Inuit fishermen preferred the Whopper. Although it turns out some of them would still rather eat seal meat.

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