The design challenge was to create a brand that stands apart from all other beauty brands. As each one of Living Proof’s products is completely individual and solution-specific, we developed a packaging system that would mimic that; each form is exclusive to a particular solution, and the system will expand with the addition of future product lines. These forms will grow into a diverse collection of shapes and sizes as the company adds new products, but always stay rooted by material selection and colour palette. In addition to creating the brand and the packaging, we also named the product and created messaging to express product benefits and increase shopability.
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