• Loading…


Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging / 2009

Since winemaker Anthony Hammond produces his delicatessen foods in a former tractor repair shop, all of the products from his label need an industrial look and feel. To match the industrial look and feel of the brand, the honey comes in packaging similar to that found in garages; in this case, in tubes. Obviously, all in high quality designs with different illustrations for each type of honey. The illustrative idea behind the design is to let consumers peek 'behind the scenes' inside the tubes. In comic book style, set in a factory, the image on the packaging shows bees working on the nectar and its special ingredients.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again