Honeytube
Award: Wood Pencil
Wood Pencil / Packaging Design / Packaging / 2009
Since winemaker Anthony Hammond produces his delicatessen foods in a former tractor repair shop, all of the products from his label need an industrial look and feel. To match the industrial look and feel of the brand, the honey comes in packaging similar to that found in garages; in this case, in tubes. Obviously, all in high quality designs with different illustrations for each type of honey. The illustrative idea behind the design is to let consumers peek 'behind the scenes' inside the tubes. In comic book style, set in a factory, the image on the packaging shows bees working on the nectar and its special ingredients.
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