JAQK Cellars is a new fine wine brand that wraps one thing people love, wine, inside another, gaming. This lifestyle approach to branding wine is virtually unheard of in the industry, creating a huge opportunity to stand out in a hopelessly crowded category. Collaborating with a colleague who named the iPod, we named the company, as well as each wine, and positioned it under the tag line, 'Play a little'. We did all design work and sourced all materials, going so far as finding the specialty glass boutique in Milan to create the customised bottle for the flagship Cabernet.
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