The Royal Mail produces numerous sets of special stamps. At the end of the year, they produce the Yearpack as great way of collecting the stamps. The brief was to develop a photographic solution for the themes within the Yearpack. 2008's selection included themes such as James Bond, the Olympic hand-over, rescue at sea, cathedrals and endangered insects. Finding a photographic solution that visually captured the scale and range of content for the 14 different subjects was key to answering the brief.This solution uses the iconic white frame of the Royal Mail stamps which is common to all sets. To raise awareness of the Yearpack's release, we produced white vinyl frames replicating the stamps, which were positioned on glass counters of selected Post Offices. These framed the tellers so that they appeared to be part of the stamp. This interactive, point-of-sale solution engaged the public and generated awareness of the Yearpack.
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