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Physical Education

Award: Wood Pencil

Wood Pencil / Graphic Design / Direct Mail / 2009

The brief was to promote a range of Thrislington toilet cubicles to busy headteachers, who are inundated with marketing material from other manufacturers. 15,000 blank schoolbooks were printed with Thrislington’s no-nonsense manifesto and sent directly to headteachers. Unlike the competition, the books don’t portray an idealised world, but empathise with real issues and illustrate how to solve them practically. The approach is humorous, gets to the point and cuts the crap.

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