Our clients always look forward to our annual take on the calendar theme. This year, the starting point was a ‘back to basics’ idea. We wanted to create something using the designer's most important tool: the pencil. From this initial idea, the concept of a tactile, interactive pencil calendar developed. The resulting calendar consists of 12 colour coded pencils indicating the seasons of the year and featuring the days printed along the whole length of the pencil. The close-fitting pencil box carries the message ’12 pencils, 365 days. Infinite creative possibilities’. No further packaging is required for posting. Promotionally, the opportunity to sharpen off 365 days gives the Mytton Williams name maximum exposure.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.