• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The Gruen Transfer

Award: Wood Pencil

Wood Pencil / Broadcast Innovations / Broadcast Innovations / 2009

The Gruen Transfer' was a television show about advertising. To promote it we created fictional products all bearing the show’s name – Gruen Beer, Gruen Bank, Gruen Beauty – and advertised them on ABC, Australia’s only non-commercial network. What followed was outrage, intrigue, viewer engagement, invaluable press coverage and the highest rating debut show in ABC history.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again