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The Gruen Transfer

Award: Wood Pencil

Wood Pencil / Broadcast Innovations / Broadcast Innovations / 2009

The Gruen Transfer' was a television show about advertising. To promote it we created fictional products all bearing the show’s name – Gruen Beer, Gruen Bank, Gruen Beauty – and advertised them on ABC, Australia’s only non-commercial network. What followed was outrage, intrigue, viewer engagement, invaluable press coverage and the highest rating debut show in ABC history.

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