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Virgin Galactic Identity

Award: Wood Pencil

Wood Pencil / Branding / New Branding Schemes: Large Business / 2009

Virgin Galactic is the world's first spaceline, turning civilians into astronauts. The vision of mankind is represented by the human iris and signifies an opportunity to look back at earth with our own eyes. This identity grows with each new ‘astronaut’, creating multiple versions. An epic book for full ticket holders contrasts the ’noise’ of the media with the tranquillity of the experience. Stationery features each individual's iris. Print explains the flight in detail and a display typeface unites all materials. The livery incorporates the ‘Branson’ iris under the fuselage, looking back at Earth as SS2 begins its descent.

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