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Fortune Cookie

Award: Wood Pencil

Wood Pencil / Writing for Design / Graphic Design / 2008

SanlamConnect is a financial services company that analyses clients’ finances in order to give them an accurate picture of what their future might look like if they save and invest. To promote SanlamConnect’s service, we placed messages in a medium notorious for being imprecise when predicting people’s futures. One of the messages read: ‘In 7 years, 8 months and 26 days’ time, at about noon on a day with clear skies and a gentle southerly breeze, you’ll be sinking into the eggshell-coloured lamb’s leather bucket seats of your brand new, imported Italian soft-top fully equipped with tinted windows, rain-sensitive wipers and a powerful scent that only the successful recognize: new convertible smell. To see your future in the kind of details you’d like, visit your nearest SanlamConnect store.’

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