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Play-Doh

Award: Yellow Pencil

Yellow Pencil / TV & Cinema Crafts / Animation & Visual Effects / 2008

In this new Sony Bravia spot, Manhattan is overrun by a multitude of colourful Play-Doh rabbits. They emerge in ones and twos from drainage pipes and manhole covers, and gather in greater numbers until they fill streets and squares. As the rabbits touch they stick together and form a giant wave, which heralds the start of some spectacular animated transformations. The wave breaks and an enormous whale appears out of the pavement, as if it were the surface of the water. The whale dives and reappears transformed into a giant red rabbit, which in turn dissolves into hundreds of animated boxes moving in an explosion of kaleidoscopic colour.

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