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Absolut Disco

Award: Graphite Pencil

Graphite Pencil / Packaging Design / Packaging / 2008

The Absolut Disco packaging was the foundation of Absolut’s global winter campaign 2007/08. It has been used in approximately 75 countries in all continents, including the UK, Germany, China, the US and Sweden. When the vodka is consumed and the bottle inside is removed, you can hang the packaging from the ceiling and it glitters like a real mirrorball. The packaging was produced in three different sizes, creating different sized mirrorballs.

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