• Loading…

Honey Bee

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging / 2008

Waitrose approached Turner Duckworth to redesign their entire honey range, to make the collection easy to navigate and bring it in line with their 'Good, Better, Best' tiered structure. The tiers help differentiate between every day honey for spreading on toast to the more specialist taste or provenance based honeys – ideal for use in cooking or for that special weekend treat. A simple typographic design playing with the ‘e’ in honey was used to create the stripy body of a bee, which also references wooden honey twizzler sticks. The result was an uncomplicated design that runs across all the set and clear honeys in this range.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again