• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Honey Bee

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging / 2008

Waitrose approached Turner Duckworth to redesign their entire honey range, to make the collection easy to navigate and bring it in line with their 'Good, Better, Best' tiered structure. The tiers help differentiate between every day honey for spreading on toast to the more specialist taste or provenance based honeys – ideal for use in cooking or for that special weekend treat. A simple typographic design playing with the ‘e’ in honey was used to create the stripy body of a bee, which also references wooden honey twizzler sticks. The result was an uncomplicated design that runs across all the set and clear honeys in this range.

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