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Award: Black Pencil

Black Pencil / Online Advertising / Digital Advertising Campaigns / 2008

It’s a fusion of dance video routines, time signal music and clock utility. It’s a 24/7 presentation of UNIQLO clothing. We named it UNIQLOCK. It automatically became a tool to connect UNIQLO and the world’s bloggers, as buzz builders. The bloggers were motivated by seeing the website’s world map which visualised the growth in the number of users. Screensavers and shop installations were also released to enhance the UNIQLOCK experience from personal desktops to the UNIQLO stores.

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