• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Copaxone Experience

Award: Wood Pencil

Wood Pencil / Digital Installations / Digital Installations / 2008

This interactive installation is based on generative narrative, guided by a live presenter, to demonstrate the complex process of treating Multiple Sclerosis to trade visitors at ECTRIMS, the MS congress in Prague. Visitors learn about the disease and the drug by immersing themselves in the human biochemical system. The narrative is created by users themselves, when they interact with the installation. With scientific voiceover commentaries and generative sound, this installation can explain the complex subject on a level of profoundness that is hard to achieve through standard solutions. A tunnel set-up, with the installation being located at ground level of a two-storey trade fair stand, enhances the holistic experience.

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