• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Award: Wood Pencil

Wood Pencil / TV & Cinema Graphics / TV & Cinema Promotions, Stings & Programme Junctions / 2006

Though already a phenomenon in the United States, the TV programme Lost (and its launch in the UK market) provided an interesting brief for the team at 4Creative. The dilemma was how to begin to tackle the complexities of the various relationships, not to mention the general weirdness of the show, in a 60 second trail? The answer of course was - you don't. Instead, Channel 4 took the decision to go even further into the weirdness by staging a lyrical and suggestive cotillion amid the remains of the castaways' smouldering aircraft. The cast were encouraged to play out some of the darker fantasies of their characters and the result, photographed by Darius Khondji, proved a compelling introduction to the series.

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