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Downhill

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Special Effects / 2006

In this commercial we wanted to dramatize a world where there’s a hard way to do something , like cycle back up a hill, and then there is the Miller Way. It was important that the journey felt like one shot so that people think: “Ooh, that’s miles easier. I prefer the Miller Way of doing things.”

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