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iPod Shuffle / iPod Shuffle Battery Pack / iPod Shuffle Armband / iPod Shuffle Dock / iPod Shuffle Sport Case

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging Design / 2006

The packaging for iPod Shuffle and accessories was designed to be the most efficient and effective way of displaying an iPod and its accessories within a retail environment whilst still retaining a rewarding opening experience for the recipient. The iPod was visibly suspended in a window surrounded by bright colours to give it great presence on the shelf, supported by its accessories that were simply photographed in context with the iPod.

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