Website Havaianas
Award: Wood Pencil
Wood Pencil / Online / Primary Brand Websites / 2006
The goal was to show the Havaianas production line while using the fashion language. On the homepage, a progressive loading system allows for the website to be loaded while users navigate through a section, making the website quicker. The pages show each model's lifestyle and follow a guideline that is almost imperceptible, since everyone has different custom made illustrations. Each individual model's attitude was the theme for the illustrations, colours and animations. A common jingle had different arrangements according to the corresponding sandal model theme. Because of this, the user navigates through the Havaianas World hearing the same song in different rhythms and styles, which shows that Havaianas are universal sandals that match everything and everybody.
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