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Last Man Standing

Award: Wood Pencil

Wood Pencil / Interactive TV / Interactive TV Advertising / 2006

The All Blacks and the British and Irish Lions play a game of British Bulldog on a deserted practice pitch. Interactive viewers have the option of viewing the three minute director's cut with commentary by legends Jonah Lomu and Martin Johnson, who were recorded simultaneously in studios in New Zealand and England. As players from both sides are taken down, the faster, more elusive backs find their way through the melee of players. Finally, Joe Rokocoko and Brian O'Driscoll are revealed as the last men standing. Although hopelessly outnumbered, in one final burst, they launch towards the line of tacklers.

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