Penguin / Bear / Casting Call Combo / Millerauditions.com
Award: Wood Pencil
Wood Pencil / Integrated / Integrated Advertising / 2006
The goal was to launch a campaign to create Miller buzz during a crucial sales period of the football season. Thus a campaign was designed to find a spokes-animal for Miller Lite. The campaign targeted 24 to 35 year old males, and consisted of various animals auditioning for the part, all the while subtly poking fun at the competition's fondness for silly animal hijinks in their own commercials.
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