Good Things Come to Those Who Wait
Award: Wood Pencil
Wood Pencil / Graphic Design / Point Of Sale Material / 2006
In 2005 Guinness revived its ‘Good Things Come To Those Who Wait’ endline. To carry this through from the commercial to the pub, a beermat was created that initially appeared meaningless collection of curvy backwards lettering on a black background. However, once the pint had been poured, was that the writing and message became clear, but only for the Guinness drinker.
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