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Pipes / Fish / Goats / Worms

Award: Wood Pencil

Wood Pencil / Graphic Design / Direct Mail / 2006

To raise funds over Christmas SHOP and Mark Denton Design designed wrapping paper to demonstrate how Christian Aid donations help poor communities. SHOP thought the mailer would be useful to receive at a time when people are feeling generous. Coupons featured headlines such as ‘while you've got the scissors out how about helping some fishermen of the third world?’ and ‘feeling festive? We know some people who could really use a water pump.’

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