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Kinetic V4

Award: Graphite Pencil

Graphite Pencil / Digital Crafts / Art Direction / 2006

Kinetic V4 is Kinetic Singapore's online front. This web site serves as an introduction to the agency, and a platform for showcasing their work. As such, it is suitably wacky, given Kinetic's penchant for breaking with convention. The starship, intergalactic theme that is such a trademark of Kinetic has been further evolved on this site, with the starship transforming into a robot, which is out to vanquish bad advertising.

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