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New Blood Entry — Un-serious Health Care

Award: Graphite Pencil

The Case for Her & Hey Jane / 2023

How would people feel if their health care issues were never taken seriously? Although we're living in the modern day, with advanced modern day medicine, abortion is still not seen as modern, essential healthcare. The Case For Her wants to tackle this issue, bringing the facts and importance of abortion to light. Following this brief, our campaign takes the "thinking" that many have surrounding abortion ("use condoms, birth control, don't have sex", etc) and applies it to everyday health issues.