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New Blood Entry — Sky Dive

Award: Wood Pencil

Sky / 2023

Traditional platforms including Sky make it hard for the viewer to have a more interactive relationship with them. We found that people are multi-taskers who often simultaneously use their phones while watching TV, and they use third-party services to learn more about the content such as Youtube. We came up with the idea to create an app called "Sky Dive", which enables users to seamlessly interact with other viewers as well as the Sky Original content, by redesigning Sky's streaming service platform, Sky Go.