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New Blood Entry — Made in Asia™️

Award: Wood Pencil

Google Fonts & HMCT / 2023

The aftermath of COVID-19 has led Asian minority communities from around the world to experience racially motivated hate crimes involving harassment to physical violence. Asian-owned businesses are being affected negatively due to this.

Made in Asia™️ wants to empower and uplift Asian-owned businesses through wit and humor because words can make an impact, even more in diverse Asian languages and in the context of culture.

We are inspired by vernacular type and design from various Asian countries to promote our message. These are displayed onto different public spaces to highlight our campaign and message in a fun and witty way.