New Blood Entry — Cut Your Losses
Award: Wood Pencil
eBay / 2023
For Ebay we have created an advertising campaign that encourages Gen-Z to sell the items associated with past hobbies and interests they no longer care about. As Gen-Z frequently change interests they are always left with items they may never use again that would usually just collect dust. As ebay allows people to sell almost anything it's the perfect platform to get rid of anything and everything associated with these past interests.
